50’s Diner, Elvis yelling don’t be cruel, and the unmistakably mouth watering smell charcoal grilled burgers, The roar of the 15 race cars storming down the straightaway. Top it off with a Chef in denim shirt and redneck cowboy hat.
I must’ve gone to heaven
Well, not quite. I only went to Ring Knutstorp racetrack in southern Sweden, normally a quiet little town on the countryside just outside Helsingborg. But this weekend turning into a big family fest of racing, food and lots of fun for the entire family.
The very first person i meet after entering the gate is Fredrik who is the Owner/Chef of Lucy’s diner in here in Ring Knutstorp.
A strong personality and great feeling for service, but what hits me most is his incredible character that fits right in with the Lucy’s Diner concept
Instantly I know that I need to talk to Fredrik a little bit later that weekend, Fredrik and his crew in Lucy’s diner plays a big role on the entire track
Fredrik owns Lucy’s Diner on 2 locations together with a friend, Fredrik is the restaurant part and the friend takes care of the administration.
I meet Fredrik in the Ring Knutstorp restaurant, and the other is located just of the highway between Helsingborg and Malmö, in the small town Löddeköping.
His concept is simple, Great service, food and a genuine freindly atmosphere that will make you feel right at home the moment you walk in the door.
And with the crew he have by his side and his heartly caring about the customers makes them come back over and over again.
The motto is a happy crew generates happy customers.
Sounds like a clische but the fact is that this personal service is not something you get everyday anymore
Fredrik starts out to tell me about how he got into the Lucy’s diner concept, of course the American diner style is the inspiration of this. And after spending time in America he explains that he instantly fell for the style, atmosphere, mentality and in general friendly atmosphere that you will find in such a diner in the US
And amazingly enough Fredrik has managed to implement the same feeling in atmosphere in the small town in southern Sweden, now you may think that just opening your 50s diner would be enough as a concept.
But you would be wrong, Fredrik goes on and tells about the times he went with his friend to the US for a barbecue contest in Texas.
They packed their bags with all the homemade spices, utilities and whatever they could fit and the bags on the plane and went to Texas to join this barbecue contest.
Now keep in mind we are talking about little Sweden here and barbecuing is something we do private in the backyard, but in the US it’s done in a totally different manner.
Where talking trailers Mobile Grill, Monster charcoal barrels with utilities and accessories that you will need is Semi Truck to haul, but that didn’t scare off Fredrik and his friend Dr Mike who showed up with a suitcase, and ready to go to battle with a total of 189 contestants. That’s a pretty big deal for guys from Sweden.
And the results speak for itself, they landed on rank 87 out of 189
Not bad at all, and the concept of outdoor barbecue restaurant was born for Fredrik and his friend.
A true American Diner in Sweden, Come visit and enjoy the amazing atmosphere at Lucy’s